An ice hockey game with players in red and white jerseys skating on the ice. The player in the red jersey is hitting the puck, while the player in the white jersey, number 90, is trying to block. Spectators in the background watch the game, some taki
Two ice hockey players in action on the ice rink, one in a white jersey and the other in a dark jersey, skating towards the puck.
Ice hockey players from opposing teams competing for control of the puck during a game, on an ice rink.
Black and white photograph of a whale surfacing in the ocean with surrounding water ripples.
An elderly man wearing a traditional patterned hat and beige clothing kneels on the ground, shaping a large, circular piece of clay into a pot using a pottery wheel.
A person surfing on a wave in the ocean, black and white photo.
A skateboarder is mid-air performing a trick off a ramp at an outdoor skate park during the daytime, with a person holding a camera in the background and a cloudy sky overhead.
People working at a meat stall, hanging raw meat and preparing it, in a dimly lit indoor market.
A black-and-white photo of a rugby match with players engaged in a scrum on the field, with spectators in the background.
Black and white photo of a rugby match with a crowd of spectators sitting on a raised platform, holding signs and watching the game.
A person surfing on a wave with a boat in the background on the ocean.
Two knitting needles embedded in a pile of small black rocks or gravel, with a black background.
An ice hockey goalie in a white jersey and gear, wearing a helmet, crouches in the crease during a game, with spectators blurred in the background.
Hockey players on ice rink during a game, with one player skating and another attempting to control the puck.
Two ice hockey players in a game competing for the puck, with players and coaches watching from the bench and spectators behind the glass in the background.
Ice hockey players faceoff on the ice during a game, with players in uniform and helmets ready for the puck.

SOCIAL FIRST CONTENT

I craft social-first content designed to make people pause, look, and actually care. As an end-to-end Content Producer, I wear all the hats and luckily, they all fit… well, as best they can.

I run the strategy, produce the shoot, capture the magic, and wrestle with DaVinci Resolve until the edit is flawless. I’ve spent the last six years figuring out the exact anatomy of a perfect feed image so you don't have to guess. Let's make something awesome.

Three scenes of ice hockey players in red jerseys celebrating on the ice rink, with the middle scene featuring the text 'SYDNEY BEARS' in the background.
Three scenes of ice hockey players in red jerseys celebrating on the ice rink, with the middle scene featuring the text 'SYDNEY BEARS' in the background.
Close-up of a red hockey helmet with various logos, worn by a player in a red jersey with sports branding.
Close-up of a red hockey helmet with various logos, worn by a player in a red jersey with sports branding.
Close-up of a sports jersey with a shark design, red background, and the text 'Bing Lee Sydney Bears' with a pattern of stars above.
Close-up of a sports jersey with a shark design, red background, and the text 'Bing Lee Sydney Bears' with a pattern of stars above.

High-performing campaigns. Zero doom-scrolling allowed.

From wild commercial spots to slick brand campaigns - here is the work that actually gets clicks.