Ice hockey players from opposing teams competing for control of the puck during a game, on an ice rink.
Black and white photograph of a whale surfacing in the ocean with surrounding water ripples.
An elderly man wearing a traditional patterned hat and beige clothing kneels on the ground, shaping a large, circular piece of clay into a pot using a pottery wheel.
A person surfing on a wave in the ocean, black and white photo.
A skateboarder is mid-air performing a trick off a ramp at an outdoor skate park during the daytime, with a person holding a camera in the background and a cloudy sky overhead.
People working at a meat stall, hanging raw meat and preparing it, in a dimly lit indoor market.
A black-and-white photo of a rugby match with players engaged in a scrum on the field, with spectators in the background.

SOCIAL FIRST

GAME DAY CONTENT

Game day is full of raw energy, and my job is capturing those moments, both motion and stills, and turning them into social assets that make people pause, look, and actually care.

I take the standard game-day shots and lift them into a true social-first light. The results speak for themselves: a recent piece of content, Tiny Bears, spiked engagement from a 3.4% average to 5.42%. I've spent the last six years figuring out what audiences want, so you don't have to guess.

Young hockey player in red uniform skating on ice with a playful expression during a game, with a goalie and spectators watching in the background.
Young hockey player in red uniform skating on ice with a playful expression during a game, with a goalie and spectators watching in the background.
Hockey player wearing a white helmet with the name Bing Lee, a black jersey, and a protective visor, on ice during a game.
Hockey player wearing a white helmet with the name Bing Lee, a black jersey, and a protective visor, on ice during a game.

High-performing campaigns. Zero doom-scrolling allowed.

From wild commercial spots to slick brand campaigns - here is the work that actually gets clicks.

Hockey players competing for the puck on an ice rink during a game.
AIHL 2026